Ofir Attar.

Point of Light

[06]Packaging Design / 2025
Point of Light packaging, macro detail of the perforated cardboard showing the physical depth and thickness of the holes

Point of Light is a chocolate packaging series based on the idea of chocolate as a small point of light in the day. Rather than using typography, the identity is created through material, light and touch. The cardboard is physically perforated, revealing the gold wrapping underneath and turning the surface into points of light. Three patterns represent 70%, 80% and 90% cocoa, with changes in radius, density and distribution giving each level of bitterness a different expression of light.

Point of Light packaging, close angled view of the perforated boxes showing the pattern differences up close
[01]Cocoa / 03
↳ 90% Cocoa ↳ 80% Cocoa ↳ 70% Cocoa
↳ 90% Cocoa
Point of Light packaging, 90% cocoa perforation pattern, dense cluster of holes at close range
↳ 80% Cocoa Point of Light packaging, 80% cocoa perforation pattern, moderate density of holes
↳ 70% Cocoa Point of Light packaging, 70% cocoa perforation pattern, holes arranged in a wide ring
Point of Light packaging, three chocolate boxes arranged diagonally, alternate framing
Point of Light packaging, three chocolate boxes side by side showing the full range of perforation patterns
Point of Light packaging, three chocolate boxes arranged diagonally showing the complete system together